If you are promoting any useful products or services, you will surely want to know how it will perform on social media channels like Facebook. Though promoting any services or products using the social media channels like Facebook is quite easy and hassle-free but you should take care of a lot of metrics in order to retain the users and convert them into loyal customers. Keep reading to know the four conversion metrics which you should take into account while tracking Facebook traffic.

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• New/Unique Visitor Conversion

The way a first time visitor explore your page is far different from how a returning visitor will explore your Facebook page. You need to post engaging, interactive and unique content in order to attract new visitors. But, this does not mean that you will not give focus to the existing followers. Think how you can give your existing customers a completely new experience. This will not only help in engaging the existing customers but also improve the first time visitors’ conversions.

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• Return Visitor Conversion

The second thing which you need to take into account while tracking Facebook traffic is how many existing visitors spend time on your Facebook or Twitter account. You should find out did they convert the first time around, and if they not, what you can do to compel them to try your products or services. This will surely help you in making an effective strategy for achieving your conversion goal.

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• Interactions Per Visit

This is another thing which you should take into consideration while tracking Facebook traffic. It is not always possible that all the visitors will convert into customers. Even if they do not convert, it is important to analyze their behavior on a particular post like exactly what kind of post they like, what time they spend on your Facebook page, their comment and reviews, so on. This will surely help you in making effective strategies for increasing interaction as well as improving conversion.

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• Bounce Rate

When running a social media campaign, you will surely want to keep the bounce rate as low as possible. The bounce rate is defined as a rate at which the visitors explore your post or site and immediately walked away without doing anything. By tracking the bounce rate, you can easily get a clear idea about whether the users like your posts or not.

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These are the only few conversion metrics which you should take into consideration while tracking the Facebook traffic. If you are confident enough to track Facebook traffic, you should look for a reliable platform in order to get an exact report. If you are looking for one such platform, you should look no further than http://www.tracksocialmediasales.com/.